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pioneer

Liste des produits de la marque pioneer

Pioneer Corporation est une multinationale japonaise basée à Tokyo et qui naquit en 1938. Initialement réparateur de radio et de haut-parleurs pour automobile, la marque s'est spécialisée dans l'électronique en proposant des lecteurs CD et DVD pour la Hi-Fi et toute une gamme de platines CD et table de mixage pour les DJs. On peut citer la fameuse série de platines CDJ et la gamme de tables de mixage DJM. La marque propose aussi du matériel de cyclisme, pour la réparation et l'entretien de vélo2. Actuellement, la marque développe du matériel de sonorisation pour les concerts, festivals...

Elle est devenue une des marques référence dans le monde du Djing avec son excellent matériel utilisé par un grand nombre de DJs : dans les années 2010, et plus particulièrement à partir de 2013 où les ventes progressent sensiblement, la marque occupe pratiquement les deux-tiers du marché des produits pour DJ avec un chiffre d'affaires pour ce domaine de 200 millions de dollars3.

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